Pick your starting point. I'll take it from there.

Pretty means nothing if it doesn’t work. Whether you need a brand that actually feels like you, a website that finally converts, or both built from scratch, every project starts with strategy.

Where are you right now?

BRAND

THE BRAND IDENTITY

A brand that looks as established as your business is becoming.

For: new or growing businesses that need a real brand, not just a logo.

  • Primary and secondary logo

  • Color palette and typography system

  • Mood board and brand personality

  • Application mockups, presented as a brand deck

Website refresh illustration with laptop and pen representing redesign and content updates

THE BRAND & LANDING PAGE

Your new brand, plus one page built to sell.

For: launches, offers and businesses that need one strong page before a full site.

  • Everything in The Brand Identity

  • Page strategy and messaging

  • One landing page, designed, built and optimized for desktop and mobile

  • 2 rounds of revisions, 2 weeks post-launch support

WEBSITES

Website audit illustration with magnifying glass and eye representing UX analysis and optimization

THE WEBSITE REFRESH

Your business has evolved. Your website should too.

For: sites that look dated, feel off-brand, or just aren’t performing.

  • UX and content audit of your current site

  • Restructured user flow and sharper messaging

  • Elevated design, with color and type refinements

  • Built and optimized on your existing platform for desktop and mobile

  • Option: a full Brand Refresh applied across the site

THE CRO & UX AUDIT

Know exactly what’s broken, why it matters, and what to fix first.

For: sites that exist but aren’t converting, before you commit to a redesign.

  • Full UX, UI and content audit for every key page

  • Every friction point called out, with a backed fix

  • Priority matrix: what to fix first

  • Competitive analysis and CTA health check

  • Presentation walkthrough of every finding

THE LIGHTNING LAUNCH

Everything from name to launch, handled in one engagement.

For: founders ready to show up properly, brand and website built together.

  • Naming (if needed) and full brand identity

  • UX strategy and user journey mapping

  • Custom multi-page design and content direction

  • Full strategy, design and build, optimized for desktop and mobile

  • 2 rounds of revisions, 2 weeks post-launch support

ADD-ONS Naming · Copywriting · E-commerce build-out · Rush timelines

Need something in between? Every project is scoped to you. Book a call and we’ll put together exactly what you need.

ALREADY HAVE A WEBSITE?

Find out what’s costing you clients. Free.

I'll record a personal 5-minute video walking through your homepage, with the 3 changes that would make the biggest difference. Yours to keep and use, whether we work together or not. Only 5 a week.

How it works

  • STEP 1

    We connect. You fill out a short form and we hop on a discovery call to talk through your goals and make sure we're the right fit.

  • STEP 2

    Proposal & kickoff. I send over a detailed proposal. Once signed and the deposit is received, you complete a thorough onboarding questionnaire.

  • STEP 3

    I get to work. Based on your questionnaire and brand assets, I design and build. You sit back.

  • STEP 4

    Review & refine. You review the work and share consolidated feedback within the included revision rounds.

  • STEP 5

    Launch and support. Your site goes live. Two weeks of post-launch support included.

What clients have to say

  • "Top tier from the first touchpoint. Deema brought a genuine passion and energy that gave me a sense of relief. She exceeded expectations! The branding came out perfect, and she made sure I felt confident in the direction I was taking. I would highly recommend her to anyone. Fair, honest, passionate, and trustworthy — money can't even buy that."

    — Hassan H. | Founder of Day Rips

  • "Deema combines strategic thinking with elevated design, turning complex UX goals into intuitive, conversion-focused layouts. Her ability to balance aesthetics with performance gave us a strong foundation to move confidently into development. She was organized, collaborative, and a pleasure to work with throughout the process."

    Vidhi C. | Web Optimization Manager at Lead Surge Advertising

  • "Deema is amazing! She knows exactly what she’s doing and asked all the right questions to understand my business. The website audit was incredibly thorough and gave us clear, actionable insights, exactly what we needed! The redesign looks amazing, and the site finally feels aligned with our brand. We’re already seeing results within the first week."

    — Anna K. | Founder of EverGourmet

  • "Deema didn't just execute, she guided the direction of the project, keeping us focused on the right priorities and ensuring thoughtful decisions at every stage. Every recommendation was grounded in clear reasoning and tied to meaningful impact, paired with an exceptional eye for design that resulted in a site that feels both sleek and approachable."

    — Tina D. | VP of Marketing at Sandler Partners

  • "From start to finish, her professionalism, communication, and attention to detail were unmatched. It truly felt like she stepped into my brain and delivered more than I could’ve imagined. I've worked with many others before, but this time, I feel seen. My website feels aligned, authentic, and fully me. 10/10 recommend!"

    — Maida C. | Founder, Coach & Healer

  • "Deema is THE BEST. So talented. So passionate. So creative. So committed to bringing your vision to life and not stopping until you're happy with it. She has a thorough process to make sure she really understands your brand and then brings it to life in a way you didn't even know was possible. I am SO glad I found Deema for all my design needs now and in the future and I would recommend her over and over again."

    — Rachel Molenda | DJ & Founder of REUNION Dance Party

  • "She took what could have easily become a very boring brand and turned it into something fresh, unique, and fun. In a world increasingly filled with AI slop, working with someone who brings this much originality and humanity to their craft is such a breath of fresh air. If you have the opportunity to work with Deema, TAKE IT.”

    Nicole C.| Founder of Caper