How we can work together

Strategy-led design for brands and agencies that want results.

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Website audit illustration with magnifying glass and eye representing UX analysis and optimization

THE CRO & UX AUDIT

1.

Know exactly what's broken, why it matters, and what to do about it.

A full UX, UI, and content audit of your existing site or landing page. Every page gets dissected — hierarchy, messaging, CTAs, flow, and user journey. Every finding is backed by UX heuristics and principles, and organized into a prioritized action plan so you know exactly what to fix and in what order.

  • Brands and agencies with an existing site or landing page that isn't converting the way it should. The right first step before committing to a redesign, and a great entry point for agencies or marketing teams who need a rigorous outside perspective before making changes.

    • Full audit of your site or landing page across UX, UI, and content

    • Detailed callouts for every friction point with specific, backed recommendations

    • Priority matrix organizing findings by urgency and ease of implementation

    • Competitive analysis

    • CTA health check across all key pages

    • Presentation walkthrough of all findings and recommendations

  • Delivered in 1-2 weeks

  • Custom quotes based on project scope. Please fill out the form on my Contact page to inquire.

WORK WITH ME →
Website refresh illustration with laptop and pen representing redesign and content updates

THE WEBSITE REFRESH

2.

Your business has evolved. Your website should too.

A strategic redesign that sharpens your messaging, restructures your user flow, and elevates your visual presence so your site finally reflects the level your business is actually at. This is not just a visual update — it's a full rethink of how your site communicates and converts, built on a strategic foundation.

  • Businesses with an existing site that looks dated, feels off-brand, or simply isn't performing. You're ready for something elevated, aligned, and built to work harder.

    Also ideal for businesses whose brand has evolved and needs to be reflected accurately across their digital presence.

    • UX and content audit of your existing site

    • Restructured user flow and information architecture

    • Refined messaging and copy direction

    • Elevated visual design aligned to your brand

    • Branding refinements where needed including colors and typography

    • Mobile responsive design

    • Full build on your existing platform

    • 2 rounds of revisions

    • 2 weeks post-launch support

  • Delivered in 2-3 weeks

  • Custom quotes based on project scope. Please fill out the form on my Contact page to inquire.

WORK WITH ME →
Fast website launch illustration with lightning bolt representing rapid website design and build

THE LIGHTNING LAUNCH

3.

Go from no website to a brand presence that turns heads, in weeks not months.

A fully custom website built from scratch. Strategy, brand, design, and build all handled in one cohesive engagement. Every decision is intentional, every page is built around your goals, and the result is a site that looks like you invested in it because you did.

  • Founders and businesses ready to build a strong online presence from the ground up. Perfect for those who need a full brand and web presence built together, or for those who have a brand but need a strategic partner to bring it to life online.

    • UX strategy and user journey mapping

    • Full custom design desktop and mobile responsive

    • Visual brand direction including colors, typography, and logo support where needed

    • Strategic copywriting and messaging

    • Full build on Shopify, Squarespace, or Elementor

    • 2 rounds of revisions

    • 2 weeks post-launch support

  • Delivered in 3-4 weeks (depending on project scope)

  • Custom quotes based on project scope. Please fill out the form on my Contact page to inquire.

WORK WITH ME →

How it works

  • STEP 1

    We connect. You fill out a short form and we hop on a discovery call to talk through your goals and make sure we're the right fit.

  • STEP 2

    Proposal & kickoff. I send over a detailed proposal. Once signed and the deposit is received, you complete a thorough onboarding questionnaire.

  • STEP 3

    I get to work. Based on your questionnaire and brand assets, I design and build. You sit back.

  • STEP 4

    Review & refine. You review the work and share consolidated feedback within the included revision rounds.

  • STEP 5

    Launch and support. Your site goes live. Two weeks of post-launch support included.

What clients have to say

  • "Top tier from the first touchpoint. Deema brought a genuine passion and energy that gave me a sense of relief. She exceeded expectations! The branding came out perfect, and she made sure I felt confident in the direction I was taking. I would highly recommend her to anyone. Fair, honest, passionate, and trustworthy — money can't even buy that."

    — Hassan H. | Founder of Day Rips

  • "Deema combines strategic thinking with elevated design, turning complex UX goals into intuitive, conversion-focused layouts. Her ability to balance aesthetics with performance gave us a strong foundation to move confidently into development. She was organized, collaborative, and a pleasure to work with throughout the process."

    Vidhi C. | Web Optimization Manager at Lead Surge Advertising

  • "Deema is amazing! She knows exactly what she’s doing and asked all the right questions to understand my business. The website audit was incredibly thorough and gave us clear, actionable insights, exactly what we needed! The redesign looks amazing, and the site finally feels aligned with our brand. We’re already seeing results within the first week."

    — Anna K. | Founder of EverGourmet

  • "Deema didn't just execute, she guided the direction of the project, keeping us focused on the right priorities and ensuring thoughtful decisions at every stage. Every recommendation was grounded in clear reasoning and tied to meaningful impact, paired with an exceptional eye for design that resulted in a site that feels both sleek and approachable."

    — Tina D. | VP of Marketing at Sandler Partners

  • "From start to finish, her professionalism, communication, and attention to detail were unmatched. It truly felt like she stepped into my brain and delivered more than I could’ve imagined. I've worked with many others before, but this time, I feel seen. My website feels aligned, authentic, and fully me. 10/10 recommend!"

    — Maida C. | Founder, Coach & Healer