2025
THE STRATEGIC AUDIT
EverGourmet
A premium food delivery brand bringing chef-quality meals straight to your table.
The Result
The audit delivered a clear, execution-ready roadmap outlining how to improve the site's UX, UI, content, and overall structure and flow. All recommendations were grounded in established UX research, usability heuristics, and industry best practices, and supported by a competitive analysis, a CTA health check, and a prioritized recommendation matrix.
The roadmap provided:
-
Example-backed recommendations aligned with the proven UX principles and patterns
-
Step-by-step guidance on what to change, how to implement it, and why
-
Clear prioritization to focus effort on the highest-impact improvements
35%
projected lift in conversions from improved CTA strategy
Simplified Navigation
Mobile Usability
for smoother, high-intent user journeys
40%
stronger content clarity through refined hierarchy and messaging
optimized for clarity and responsiveness
The Result
The audit delivered a clear, execution-ready roadmap outlining how to improve the site's UX, UI, content, and overall structure and flow. All recommendations were grounded in established UX research, usability heuristics, and industry best practices, and supported by a competitive analysis, a CTA health check, and a prioritized recommendation matrix.
The roadmap provided:
-
Example-backed recommendations aligned with the proven UX principles and patterns
-
Step-by-step guidance on what to change, how to implement it, and why
-
Clear prioritization to focus effort on the highest-impact improvements
35%
40%
projected lift in conversions from improved CTA strategy
stronger content clarity through refined hierarchy and messaging
Simplified Navigation
Mobile Usability
for smoother, high-intent user journeys
optimized for clarity and responsiveness
2025
THE STRATEGIC AUDIT
EverGourmet
A premium food delivery brand bringing chef-quality meals straight to your table.
2025
THE STRATEGIC AUDIT
EverGourmet
A premium food delivery brand bringing chef-quality meals straight to your table.
The Result
The audit delivered a clear, execution-ready roadmap outlining how to improve the site's UX, UI, content, and overall structure and flow. All recommendations were grounded in established UX research, usability heuristics, and industry best practices, and supported by a competitive analysis, a CTA health check, and a prioritized recommendation matrix.
The roadmap provided:
-
Example-backed recommendations aligned with the proven UX principles and patterns
-
Step-by-step guidance on what to change, how to implement it, and why
-
Clear prioritization to focus effort on the highest-impact improvements
35%
40%
projected lift in conversions from improved CTA strategy
stronger content clarity through refined hierarchy and messaging
Simplified Navigation
Mobile Usability
for smoother, high-intent user journeys
optimized for clarity and responsiveness
Testimonial
"Deema is amazing! She knows exactly what she's doing and asked all the right questions to truly understand my business. Her Website Audit was incredibly thorough — breaking down exactly what was working, what wasn't, and how to fix it. The insights were clear, strategic, and immediately actionable. Exactly what we needed to take our website to the next level!"
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EverGourmet
Food Delivery Company
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Testimonial
"Deema is amazing! She knows exactly what she's doing and asked all the right questions to truly understand my business. Her Website Audit was incredibly thorough — breaking down exactly what was working, what wasn't, and how to fix it. The insights were clear, strategic, and immediately actionable. Exactly what we needed to take our website to the next level!"
EverGourmet
Food Delivery Company
Testimonial
"Deema is amazing! She knows exactly what she's doing and asked all the right questions to truly understand my business. Her Website Audit was incredibly thorough — breaking down exactly what was working, what wasn't, and how to fix it. The insights were clear, strategic, and immediately actionable. Exactly what we needed to take our website to the next level!"
EverGourmet
Food Delivery Company
Overview
A premium food delivery brand bringing chef-quality meals straight to your table
EverGourmet is a high-end food delivery brand that needed a sharper, more effective digital presence.
The Challenge
EverGourmet's website failed to communiate the quality of their brand. Scattered content, weak calls-to-action, and unclear navigation left users unsure of where to go next. The mobile experience felt dated, and key value propositions were buried under visual clutter and inconsistent hierarchy.
Their team needed an expert perspective to identify what was holding them back and how to optimize for stronger engagement and conversions.
Gallery
Overview
A premium food delivery brand bringing chef-quality meals straight to your table
EverGourmet is a high-end food delivery brand that needed a sharper, more effective digital presence.
The Challenge
EverGourmet's website failed to communiate the quality of their brand. Scattered content, weak calls-to-action, and unclear navigation left users unsure of where to go next. The mobile experience felt dated, and key value propositions were buried under visual clutter and inconsistent hierarchy.
Their team needed an expert perspective to identify what was holding them back and how to optimize for stronger engagement and conversions.
Overview
A premium food delivery brand bringing chef-quality meals straight to your table
EverGourmet is a high-end food delivery brand that needed a sharper, more effective digital presence.
EverGourmet's website failed to communiate the quality of their brand. Scattered content, weak calls-to-action, and unclear navigation left users unsure of where to go next. The mobile experience felt dated, and key value propositions were buried under visual clutter and inconsistent hierarchy.
Their team needed an expert perspective to identify what was holding them back and how to optimize for stronger engagement and conversions.
The Challenge
Overview
Maida is a transformational coach and healer whose website no longer reflected her evolving services and authentic brand. Faced with outdated design and confusing messaging, she needed a digital presence that truly resonated with her vision and business goals.
Through a rapid, strategic “Lightning Launch,” I redesigned her Squarespace site to be bold, clear, and conversion-focused. This case study details how a cohesive blend of UX, UI, and strategic content not only refreshed her brand but also created an engaging, high-performing online experience.
Maida’s old website didn’t reflect the bold, confident, and grounded energy of her brand.
Her services—coaching, energy healing, certifications, and corporate wellness—were buried in unclear layouts and scattered messaging.
Navigation was clunky, the content lacked flow, and it wasn’t guiding users toward action.
She needed a site that not only looked good, but worked—supporting her growth and helping her attract aligned clients with ease.
"Go look at my website—Deema is that good. She took everything I envisioned and brought it to life in a way that felt effortless. From start to finish, her professionalism, communication, and attention to detail were unmatched. It truly felt like she stepped into my brain and delivered more than I could’ve imagined. I've worked with many others before, but this time, I feel seen. My website feels aligned, authentic, and fully me. 10/10 recommend!"
Maida C.
