2025
THE LIGHTNING LAUNCH
Maida
Empowering leaders and teams through coaching, energy work, and corporate wellness programs.
2025
THE LIGHTNING LAUNCH
Maida
Empowering leaders and teams through coaching, energy work, and corporate wellness programs.
2025
THE LIGHTNING LAUNCH
Maida
Empowering leaders and teams through coaching, energy work, and corporate wellness programs.
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Overview
Empowering leaders and organizations through coaching and wellness
Maida brings together coaching, energy work, and corporate wellness programs to create meaningful change for both individuals and organizations.
The challenge
Maida's previous online presence didn't reflect the strength of her expertise or the full scope of her services. Her offerings were buried in unclear layouts and scattered messaging, with clunky navigation and poor content flow that left visitors confused and disengaged. The site lacked structure, compelling copy, and a polished design that could resonate with both individuals and corporate teams.
She needed a website that positioned her as a trusted professional, showcased her unique approach, guided visitors toward action, and supported her growth.
Overview
Empowering leaders and organizations through coaching and wellness
Maida brings together coaching, energy work, and corporate wellness programs to create meaningful change for both individuals and organizations.
The challenge
Maida's previous online presence didn't reflect the strength of her expertise or the full scope of her services. Her offerings were buried in unclear layouts and scattered messaging, with clunky navigation and poor content flow that left visitors confused and disengaged. The site lacked structure, compelling copy, and a polished design that could resonate with both individuals and corporate teams.
She needed a website that positioned her as a trusted professional, showcased her unique approach, guided visitors toward action, and supported her growth.
Overview
Empowering leaders and organizations through coaching and wellness
Maida brings together coaching, energy work, and corporate wellness programs to create meaningful change for both individuals and organizations.
The Challenge
Maida's previous online presence didn't reflect the strength of her expertise or the full scope of her services. Her offerings were buried in unclear layouts and scattered messaging, with clunky navigation and poor content flow that left visitors confused and disengaged. The site lacked structure, compelling copy, and a polished design that could resonate with both individuals and corporate teams.
She needed a website that positioned her as a trusted professional, showcased her unique approach, guided visitors toward action, and supported her growth.
The Result
The final website delivers a clear, grounded digital presence that reflects Maida's energy, expertise, and range of offerings. Through strategic structure, intentional messaging, and a cohesive visual direction, the site now supports bothy personal connection and professional credibility while guiding users toward action with clarity and easy.
Key outcomes:
-
Clarified service offerings and programs, making it easier for users to understand how to work with her
-
A cohesive brand presence that balances warmth, confidence, and professionalism
-
Clear user flow and intuitive navigation that guide visitors toward booking and inquiry
-
Messaging structured around Maida's voice and values, creating trust and resonance
-
A scalable foundation that allows the business to grow without reworking the site
42%
increase in inbound leads within the first month
25%
longer session duration
30%
more direct bookings for discovery calls through the site
20%
reduction in bounce rate
The Result
The final website delivers a clear, grounded digital presence that reflects Maida's energy, expertise, and range of offerings. Through strategic structure, intentional messaging, and a cohesive visual direction, the site now supports bothy personal connection and professional credibility while guiding users toward action with clarity and easy.
Key outcomes:
-
Clarified service offerings and programs, making it easier for users to understand how to work with her
-
A cohesive brand presence that balances warmth, confidence, and professionalism
-
Clear user flow and intuitive navigation that guide visitors toward booking and inquiry
-
Messaging structured around Maida's voice and values, creating trust and resonance
-
A scalable foundation that allows the business to grow without reworking the site
42%
30%
increase in inbound leads within the first month
more direct bookings for discovery calls through the site
25%
20%
longer session duration
reduction in bounce rate
The Result
The final website delivers a clear, grounded digital presence that reflects Maida's energy, expertise, and range of offerings. Through strategic structure, intentional messaging, and a cohesive visual direction, the site now supports bothy personal connection and professional credibility while guiding users toward action with clarity and easy.
Key outcomes:
-
Clarified service offerings and programs, making it easier for users to understand how to work with her
-
A cohesive brand presence that balances warmth, confidence, and professionalism
-
Clear user flow and intuitive navigation that guide visitors toward booking and inquiry
-
Messaging structured around Maida's voice and values, creating trust and resonance
-
A scalable foundation that allows the business to grow without reworking the site
42%
20%
increase in inbound leads within the first month
more direct bookings for discovery calls through the site
25%
20%
longer session duration
reduction in bounce rate
Testimonial
"Go look at my website—Deema is that good. She took everything I envisioned and brought it to life in a way that felt effortless. From start to finish, her professionalism, communication, and attention to detail were unmatched. It truly felt like she stepped into my brain and delivered more than I could’ve imagined. I've worked with many others before, but this time, I feel seen. My website feels aligned, authentic, and fully me. 10/10 recommend!"
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Maida C.
Coach & Healer
Testimonial
"Go look at my website—Deema is that good. She took everything I envisioned and brought it to life in a way that felt effortless. From start to finish, her professionalism, communication, and attention to detail were unmatched. It truly felt like she stepped into my brain and delivered more than I could’ve imagined. I've worked with many others before, but this time, I feel seen. My website feels aligned, authentic, and fully me. 10/10 recommend!"
Maida C.
Coach & Healer
Testimonial
"Go look at my website—Deema is that good. She took everything I envisioned and brought it to life in a way that felt effortless. From start to finish, her professionalism, communication, and attention to detail were unmatched. It truly felt like she stepped into my brain and delivered more than I could’ve imagined. I've worked with many others before, but this time, I feel seen. My website feels aligned, authentic, and fully me. 10/10 recommend!"
Maida C.
Coach & Healer
Gallery
Overview
Maida is a transformational coach and healer whose website no longer reflected her evolving services and authentic brand. Faced with outdated design and confusing messaging, she needed a digital presence that truly resonated with her vision and business goals.
Through a rapid, strategic “Lightning Launch,” I redesigned her Squarespace site to be bold, clear, and conversion-focused. This case study details how a cohesive blend of UX, UI, and strategic content not only refreshed her brand but also created an engaging, high-performing online experience.
Maida’s old website didn’t reflect the bold, confident, and grounded energy of her brand.
Her services—coaching, energy healing, certifications, and corporate wellness—were buried in unclear layouts and scattered messaging.
Navigation was clunky, the content lacked flow, and it wasn’t guiding users toward action.
She needed a site that not only looked good, but worked—supporting her growth and helping her attract aligned clients with ease.
"Go look at my website—Deema is that good. She took everything I envisioned and brought it to life in a way that felt effortless. From start to finish, her professionalism, communication, and attention to detail were unmatched. It truly felt like she stepped into my brain and delivered more than I could’ve imagined. I've worked with many others before, but this time, I feel seen. My website feels aligned, authentic, and fully me. 10/10 recommend!"
Maida C.